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Key points can be found at the following timestamps:
- 21.07 Preparing a press release
- 30.42 Crafting your pitch
- 52.41 Dealing with media; in a nutshell
Additional resources and tips for writing media releases:
Video
Learn how to manage media
Lynne Haultain and Mick Paskos cover how to deal with media outlets and get your message across.
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